The Basics
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Many early and would be investors ask themselves this question as they dive into the dizzying world of personal finance – and they should! It’s easy to get excited about the potential rewards of investing, without thinking of the potential risks: loss, illiquid assets, and complexity. To answer this question for yourself, we recommend the personal financial waterfall approach.
This simple-to-use roadmap shows you the important steps on the way to financial independence: short-term saving, paying off debt, long-term saving, and finally investing. The first stage is having a savings safety net of 3-6 months from which you can cover your living costs should life take an unexpected turn. The second stage is maximizing your employer 401k to get the most out of contribution matching. The third is paying down your high-interest debts on things such as credit cards. Once you have reached the fourth stage your finances will be in pretty good shape, and you are ready for further investing such as an IRA or an individual investment account with OpenInvest.

OpenInvest is an SEC licensed investment advisor. We are the folks you primarily interact with and build a relationship with, and we are legally bound (not to mention morally) to serve your best interests. We listen to your values and your financial goal, then we build a portfolio that fits you. Once you've added funds to your account we'll invest them according to your portfolio and make updates when you change your profile or when rebalancing is required.

Apex Clearing is an SIPC-insured clearing house who actually “custodies” your assets. Apex is a large, highly established investment house who manages billions of dollars in assets, including those of a number of major hedge funds. OpenInvest can never add or withdraw money – only you can do that. So even if we were to go “poof” into thin air (not going to happen), your funds would still be there in an account at Apex for you to access.
OpenInvest is an online financial adviser that makes it easy for you to build a long-term investment portfolio tailored to your particular goals and values. We also give you the tools to make an impact on the things that you care about. Here's how it works: When you sign up for OpenInvest, you answer a few questions about your finances and the things that you care about. We then launch a broad market diversified portfolio that aims to track the performance of the market (via a large-cap index) but is representative of your values. How do we do this? It's by skipping the fund manager and a lot of other intermediaries and buying up the underlying stocks that would be in a broad market fund. This allows us to slash fees putting more money in your wallet. It also provides a level of transparency and customization that was never before possible. Based on your goals we then combine your stock or equity portfolio with a bond portfolio (ETF: BND). This gives you the diversified broad market portfolio to save and retire, and OpenInvest makes this very easy.
Then you can just sit back and monitor your performance on your phone or computer or tablet. You can even see your real-time impacts on carbon, gender, and weapons right on your dashboard. You can make changes at any time by adding or removing causes, voting on shareholder resolutions or divesting and investing in specific companies with a swipe. Our proprietary technology will automatically rebalance your portfolio to keep you tracking the benchmark. We've made investing easier and something you can really feel good about. Come on and join us today!
We charge a 0.5% annual fee of assets managed, which is divided up into monthly installments. Unlike other services, there are no underlying fund expense ratios or transaction fees. Our fee is less than 1/2 a traditional investment advisor, and 1/4 to 1/5th of comparable ‘green’ mutual funds. All transactions costs and the underlying expense of any ETF’s we use are covered by our fee. We will even reimburse you if your current account charges you for moving your IRA or assets over to OpenInvest.
OpenInvest is all about, well, being open. We charge one, low, transparency fee – that’s it.
Unlike robo advisors, OpenInvest offers you a fully diversified and customized portfolio that reflects your values. While robo advisors will buy you into a pre-set portfolio that may fit some of your values or financial goals, OpenInvest allows you to invest or divest from specific companies, giving you the power to completely customize your portfolio.
OpenInvest has more than 15 Causes which you can mix and match to customize your portfolio to your values. These Causes both screen out bad practices and favor companies who are leaders on that issue. Our Causes range from fighting climate change to supporting gender equality, and many more. You can see all of them on our Causes Page.
We also have a number of Causes that are unique to OpenInvest and won’t find anywhere else, such as the ability to include companies doing the most to help refugees, and/or to favor companies who do the most to stop human rights violations and human trafficking in their supply chains.
Finally, you can individually include or exclude specific companies to fine-tune your portfolio to your personal values and make changes anytime!
Absolutely. OpenInvest can hold a traditional, Roth or SEP (self-employed) IRA for you. For a traditional or Roth IRA, simply select that account type at the beginning of the application process. To open a SEP IRA or rollover a 401k into an IRA, please contact us.
Unfortunately, OpenInvest does not manage 401Ks which you are still actively making contributions to, but we can help you rollover an old 401K into an IRA. Just contact us and we’ll help you get started.
The standard way that investment accounts are handled when you work with a financial advisor (like OpenInvest or most others) is as follows:
There is a Registered Investment Advisor (that’s us) and a Custodian (who holds your money and clears trades).
OpenInvest is an SEC licensed investment advisor. We are the folks you primarily interact with and build a relationship with, and we are legally bound (not to mention morally) to serve your best interests. But we never actually touch your money. We simply advise you. And when you tell us your preferences or add or remove money, we use our system to implement trades for your account.
Apex Clearing, an SIPC-insured clearing house who actually “custodies” your assets. Apex is a large, highly established investment house who manages billions of dollars in assets, including those of a number of major hedge funds. OpenInvest can never add or withdraw money – only you can do that. So even something were to happen to OpenInvest, your money would just be sitting there in an account at Apex for you to access or to move to another RIA or custodian.
Transcript
Different people have different desires when it comes to financial planning. Some folks want a person to talk to regularly. Many are happy with quality online services, which is increasingly the case.
Human money managers (after much small talk) will ask you your age, risk tolerance, and how much you want to invest. After that, they plug you in to a pre-set portfolio called the “Cap M” model. The industry is largely standardized around this pre-set model, and a computer can do this all for you in a few seconds. You typically only start receiving custom solutions from money managers once you have over ~US $5 million to invest.
The thing with humans is that they need to get paid, which comes out of your pocket. They typically charge a significant percentage of assets or returns (1% or more annually), which can secretly add up to hundreds of thousands of dollars over the course of your lifetime. Even worse, money managers may place you into underperforming funds from which they receive commissions. According to Bloomberg Business News, a new working paper by business school professors at the University of Chicago and University of Michigan found that corrupt practices among money managers are endemic. “Corruption is everywhere, not just small firms. It is pervasive,” said Amit Seru, a finance professor at the University of Chicago. “This is eye-opening and suggests not only that some firms have a high tolerance for misconduct on the part of their employees, but that their very business model is to attract the broker who can generate high revenue at the cost of repetitive disciplinary violations.” This includes some of the world’s largest and most established money managers.
Whether you look to humans or the internet, there is broad consensus that you should hold the Cap M model: the market portfolio, with a split of stocks and bonds based on your age and risk tolerance. Online advisers like OpenInvest can do this for you at a low cost, with systems you can trust; and that difference in fees is what really adds up to outperformance over the long-term. OpenInvest adds customization and ethical strategy recommendations for further enhancements and peace of mind.
A brokerage account is another term for an investment account because a broker (or broker-dealer) buys and sells different assets (stocks, bonds, etc.) that make up your investments. To learn more, see: Where is my money held?
We take security very seriously. We utilize 256-bit encryption monitored 24/7. Assets are held with an FINRA-member broker with SIPC federal insurance up to $500,000.
Multi-factored authentication is enabled for all online services we use. This ensures that our accounts cannot be compromised with access to our passwords alone. We do not access external accounts unless it can be done via a secure channel.
All internal servers are locked down by IP and port to ensure reduced visibility to external attackers. Sensitive information, like bank account information and social security numbers are all encrypted at rest.
All entry points to our servers require secure access. If you try to access our site via http, you will always be redirected to https. You will be logged out from our site after a period of inactivity.
Trades issued to our brokers can only be performed through a locked-down virtual machine. Access activity on this machine is logged and can be terminated externally. As with all of our accounts, an additional external security device is required.
Since good security is an ongoing process, we regularly review our security protocols. All system passwords are stored in an offline password management system. This system allows us to generate strong, random, and unique passwords, and also reminds us to regularly rotate passwords.
While there is no such thing as a guaranteed investment, your investments belong to you, and OpenInvest manages but does not hold your assets. Your funds are held at our custodian partner Apex Clearing which is a SIPC member and this entitles protection for up to $500,000 (including $250,000 for claims for cash). You will be able to log in and view or withdraw funds from your portfolio at any time, either through our site or directly through Apex Clearing. To learn more, see: Where is my money held?
We also have a compliance partner to help ensure that we adhere to applicable laws and regulations.
The SIPC is a nonprofit membership corporation that was created by federal statute in 1970. SIPC protects customers of SIPC-member broker-dealers if the firm fails financially. Coverage is up to $500,000 per customer for all accounts at the same institution, including a $250,000 limit for cash. You can read more about SIPC.






